Thoughts From Our Members

Kirt Woolsey, CFO

Radiology Associates of North Texas

Fort Worth, TX

“Vxtra has been a significant improvement over our previous stand alone self-funded plan. Participating in the financial upside of the stop loss premium, coupled with more transparency and a more integrated decision support system, has been a game changer.”

David Ellis, MD

President, Academic Urology

Philadelphia, PA

“In short, Vxtra gets it. It’s no secret that working with physician practices can be a challenge. Vxtra’s ability to think out-of-the-box separates them from the pack. Leaving the fully insured market for Vxtra captive has been an astute financial move for our practice as we have saved over $600,000.”

Sanford Gips, MD

Managing Partner, Heart House of New Jersey

Haddon Heights, NJ

“If we were to ever understand how to participate in value-based reimbursement strategies, we had to know more about what was going on with our own health benefits. Vxtra’s captive gave us the opportunity to move from an opaque, fully insured environment to a more transparent self-funded platform with the safety of participating in a qualified risk pool with other larger, like-minded medical practices.”

Price Dunaway, COO

Integrated Medical Professionals

Long Island, NY

“Our main objective in joining Vxtra’s captive was to get out of the fully insured market to save money. But to really do something different, we had to have access to our data so that we could identify opportunities that could help us help our employees learn how to make better decisions about their own health care. To change the paradigm, our employees had to be more informed and engaged.”

Victor Houtz, COO

New Jersey Urology

“If we were to remain viable as an independent practice, we had to think differently about every major expenditure. . . Since implementing Vxtra’s claims management platform , we have saved an additional $108,000 in just three months as a result of their surveillance capabilities. That’s money, and problems with claims, that traditional carriers and TPAs just don’t find.”

Larry Hightower

Founder & CEO

An acknowledged industry innovator, Larry has spent his career improving clinical and economic outcomes through disruptive medical technologies and high value healthcare services. He founded Vxtra in 2005 to address the financial inequities, opaque practices, and technological challenges associated with the health benefits large, independent medical practices offered their employees. Leveraging his experience and relationships with entrepreneurial physicians nationwide, Larry continues to spearhead the search for financial and technology-based solutions designed to improve the delivery of healthcare benefits for our clients.

William E. Pritts, II

Chief Financial Officer

A results-driven leader, Bill is responsible for the oversight of Vxtra’s financial matters, as well as developing business forecasts to meet the company’s future operational needs. In addition to senior partnership positions with Ernst & Young during his career, Bill has a demonstrated success in corporate acquisition and development for both public and venture-backed private companies. He has served as both a Certified Public Accountant and a Certified Management Accountant.

Elizabeth Gordon

Vice President of Operations

With a background built on understanding physician/patient relationships, Elizabeth is responsible for managing the company’s operations team. In her role, she develops benefit plan design, funding rates, and renewal strategies. In addition she leads a team focused on delivering timely plan performance metrics and analytics. Versed in ACA and HR compliance, she is certified by the the National Association of Health Underwriters as a Self-Funding Professional.

Carmen Michea

Client Services Manager

An award-winning customer service specialist, Carmen is exceptional at developing and customizing service packages based on each client’s unique needs. In her role she assists clients with on general benefit questions, claims resolution, billing questions, and enrollment issues.

Emily Rathvon

Senior Healthcare Analyst

Emily is responsible for building and managing the distribution of our performance reports and supporting our big data analytics deliverables for our clients. Additionally, she  creates and maintains internal and external reports to assist senior management in decision-making, overseeing quality assurance, and data analytics.

Contessa Rollins

Client Services Specialist

With a background in organizational and multitask management, Contessa places a high priority on customer service and client relationships. She is focused on enrollments, billing and handling service issues for all clients.

Bret Hightower

Director of Business Development

A Vxtra team member since 2005, Bret is hands-on with optimizing partner relationships and focusing on captive membership growth. He is adept at educating clients on everything from the specific value of the self-funded captive platform and network considerations to plan design flexibility and levels of reinsurance appropriate for their profile. Past roles at Vxtra include servicing, marketing and renewing large medical practices in multiple states nationwide.

Mark Meade

Underwriting & Risk Management

A seasoned healthcare underwriter and risk manager with experience in large, self-funded health plans, Mark oversees the development of rates and projections in conjunction with Vxtra’s risk partners. With more than 30 years’ experience working with private and public sector plans, insurance carriers, and HMOs, Mark has developed financial and business models for both managed care and large provider organizations.

Robert Di Loreto, MD

Chief Medical Informatics Officer & Director

A board-certified adult and pediatric urologist, Dr. Di Loreto brings extensive experience as an influential physician leader and healthcare innovator. He served as a consultant and urology advisory panel member for the Food and Drug Administration’s Center for Devices and Radiological Health for more than 30 years.

Dr. Di Loreto was the co-founder and president of the Michigan Institute of Urology, the nation’s first large urology super group. He served as the medical director of Michigan Mobile Lithotripsy, was the co-founder and board member of Michigan Cryogenic Equipment Services and Michigan Mobile Urology Services. In addition, he served as the co-founder and medical director of Great Lakes Lithotripsy, and chief medical information officer for Integra Connect. He was the chief of urology and past president of medical staff at Saint John Hospital and Medical Center in Detroit where he was chairman of the board for the hospital and health system.

Lynn Evans

Account Manager

After a successful career in Human Resources in Property Management, Lynn returns to corporate America as our new Benefits Specialist/Account Manager. In her role she assists the internal client management team by providing account management support in order to meet client expectations. She enhances Vxtra’s relationships by executing proactive, creative and on-going contact initiatives. She is focused on building customer relationships by ensuring the client’s needs are met while providing exceptional customer service and loyalty.